Growth / Performance Marketer

WHAT WE'RE LOOKING FOR

Must-have

• 2+ years running paid media campaigns with real budget, and results you can explain with numbers.
• Demonstrable command of Meta Ads and Google Ads: campaign structure, audiences, creatives and bidding
• A metrics mindset: CAC, LTV, CPL and ROAS are part of your daily vocabulary, and you can tell a campaign that brings leads from one that brings customers.
• Hands-on with measurement tooling: GA4, Meta Business Manager, Google Tag Manager and a disciplined UTM convention.
• Strong writing: ad copy, landing copy and clear briefs for freelancers. In this role, writing is half the job.
• AI as your default way of working (ChatGPT, Claude or equivalent) for creatives, copy, analysis and research, with the judgment to review what they produce.
• Real autonomy: nobody will assign you daily tasks. We agree on goals and you decide how to get there.
• English for reading platform documentation, case studies and release notes.
• Commercial judgment: understanding that the goal is pipeline, not traffic.

WHAT YOU'LL DO

• Plan, launch and optimize Meta Ads, Google Ads and TikTok Ads campaigns with your own budget.
• Own acquisition metrics (CPL, CAC, conversion to demo and to customer): measure them, report them and act on them.
• Manage content freelancers (UGC, explainer videos, posts): briefs, calendar, feedback and quality control.
• Build and optimize landing pages and conversion flows: offer, copy, form and follow-up.
• Experiment with emerging channels: ChatGPT Ads, answer-engine optimization (AEO) and whatever comes next.
• Set up and maintain tracking: pixels, conversion events, UTMs and attribution. What isn't measured doesn't get optimized.
• Run organic and brand presence: LinkedIn, product content and customer stories.
• Work directly with the founder on positioning, messaging and how we frame the offer.

WHAT ATTIC OFFERS

• Competitive compensation for the level, in USD.
• Your own media budget to run from day one.
• Equity: an open conversation based on profile and timing.
• 100% remote with flexible hours.
• Paid AI tooling, plus a learning budget.
• Direct contact with the founder and with clients: zero layers in between.
• Being the first marketing hire at a company that is already generating revenue, what you build becomes the acquisition engine.

Nice to have

• B2B or SaaS experience, with sales cycles that don't close in one click.
• TikTok Ads and vertical / UGC content.
• SEO and answer-engine optimization: showing up in ChatGPT, Perplexity and Google AI Overviews answers.
• Prior experience coordinating freelancers, agencies or content vendors.
• Automation and no-code (Zapier, n8n, Make) or CRM ownership (HubSpot or equivalent).
• Basic video editing or design, enough to iterate on creatives without waiting on anyone.

ABOUT ATTIC

Attic empowers businesses across LATAM to build customer-facing AI agents on WhatsApp, Instagram, Facebook, TikTok and websites. We're a Meta Tech Provider and an official OpenAI partner.

Genuinely early stage: 9 active clients, growing traction and a team just starting to take shape. Whoever joins now builds the product from the point where decisions are still made from scratch.

ABOUT THE ROLE

We're looking for the first marketing hire on the team. This is not a role where you execute someone else's strategy: you will own Attic's acquisition channel. You define it, run it with your own budget, and see the impact on pipeline the same week.

Acquisition at Attic is founder-led today. Your job is to turn it into an engine that no longer depends on one person.

An ideal fit for someone who has already run campaigns with real budget — agency, in-house or their own project — and wants the step up to owning the full channel: setting the strategy, not just operating it.